This month CanadiEM is featuring one of our own studies that was recently published in the Canadian Journal of Emergency Medicine (CJEM). In this randomized controlled trial, we studied the effect of a social media promotional strategy involving infographic abstracts and the CanadiEM.org website on CJEM article readership and dissemination.1
CJEM articles published between July 2016 and June 2017 were randomized to an infographic group and a control group of text-only abstracts. Abstract views, full-text views, and the change in Altmetric scores (a measure of online dissemination2) were compared between both groups. As our results show, articles in the infographic group had higher average abstract views (379 vs. 176, p<0.001) and higher mean change in Altmetric scores (26 vs. 3, p<0.0001) compared to articles in the control group. However, there was no statistical difference in full-text views between the infographic and control groups.