Infographic Research Promotion

CJEM Infographic: Effect of infographic promotion on research dissemination and readership

In Infographics, Knowledge Translation by Simon HuangLeave a Comment

This month CanadiEM is featuring one of our own studies that was recently published in the Canadian Journal of Emergency Medicine (CJEM). In this randomized controlled trial, we studied the effect of a social media promotional strategy involving infographic abstracts and the website on CJEM article readership and dissemination.1

CJEM articles published between July 2016 and June 2017 were randomized to an infographic group and a control group of text-only abstracts. Abstract views, full-text views, and the change in Altmetric scores (a measure of online dissemination2) were compared between both groups. As our results show, articles in the infographic group had higher average abstract views (379 vs. 176, p<0.001) and higher mean change in Altmetric scores (26 vs. 3, p<0.0001) compared to articles in the control group. However, there was no statistical difference in full-text views between the infographic and control groups.

Download the infographic as a PDF!
This post was uploaded by Dr. Arsalan Hassan.


Thoma B, Murray H, Huang S, et al. The impact of social media promotion with infographics and podcasts on research dissemination and readership. CJEM. 2018;20(2):300-306. [PubMed]
Trueger N, Thoma B, Hsu C, Sullivan D, Peters L, Lin M. The Altmetric Score: A New Measure for Article-Level Dissemination and Impact. Ann Emerg Med. 2015;66(5):549-553. [PubMed]

Reviewing with the Staff

Dr. Brent Thoma
Assistant Professor of Emergency Medicine, University of Saskatchewan College of Medicine

Simon Huang

Simon Huang is a PGY1 FRCP-EM resident at Dalhousie University. He is the Associate Social Media Editor for CJEM and is involved with infographic creation for the CanadiEM website.
- 3 years ago